Inspired by Heritage
Our Founders’ Story
Founded by Dr. Risha Shah, our journey began with her deep love for beauty and her mother’s traditional kajal-making methods. Her personal battle with sensitive skin and chemically harsh products inspired a vision to create natural, vegan, skin-friendly cosmetics suited for every Indian skin tone.
In collaboration with Dr. Neeraj Navare, a seasoned cosmetologist and makeup artist, we developed a thoughtful range of vegan, cruelty-free products crafted with natural ingredients. Rooted in research and real user insights, Ammoha was created to celebrate every woman’s unique beauty through safe, inclusive, heritage-inspired formulations.
